SliceWise is a conceptual user experience design project centred on Domino’s, addressing the homogenisation of mobile ordering apps currently prevalent across most regions. Building upon Domino’s existing app, it incorporates AI-driven information processing and introduces an order recommendation feature.
2026
Product Designer
Product Design
The project aims to enhance user stickiness for the company in this new wave of digital transformation by optimising the app experience through AI-driven technology. By reducing or even eliminating the hesitation and deliberation users face when placing orders with specific requirements, SliceWise provides a range of order options—each with clear justifications and transparent information—tailored to the user’s input. This approach boosts conversion rates at the decision-making stage and enhances users’ affinity for the brand.
SliceWise is a conceptual user experience design project centred on Domino’s, addressing the homogenisation of mobile ordering apps currently prevalent across most regions. Building upon Domino’s existing app, it incorporates AI-driven information processing and introduces an order recommendation feature.
2026
Product Designer
Product Design
The project aims to enhance user stickiness for the company in this new wave of digital transformation by optimising the app experience through AI-driven technology. By reducing or even eliminating the hesitation and deliberation users face when placing orders with specific requirements, SliceWise provides a range of order options—each with clear justifications and transparent information—tailored to the user’s input. This approach boosts conversion rates at the decision-making stage and enhances users’ affinity for the brand.
SliceWise is a conceptual user experience design project centred on Domino’s, addressing the homogenisation of mobile ordering apps currently prevalent across most regions. Building upon Domino’s existing app, it incorporates AI-driven information processing and introduces an order recommendation feature.
2026
Product Designer
Product Design
The project aims to enhance user stickiness for the company in this new wave of digital transformation by optimising the app experience through AI-driven technology. By reducing or even eliminating the hesitation and deliberation users face when placing orders with specific requirements, SliceWise provides a range of order options—each with clear justifications and transparent information—tailored to the user’s input. This approach boosts conversion rates at the decision-making stage and enhances users’ affinity for the brand.